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How Daniel Levy's financial savvy has turned the tides at Tottenham

Ollie Kemp

He’s done it again that Daniel Levy. Always finds a way to win us Spurs fans over. This time it feels different though. 


Daniel Levy via Tottenham Hotspur / YouTube


Many may hate the way he has operated since being at Spurs, especially more recently. We have seen the past few managers not being completely backed and this has meant that our aim for a trophy has been prolonged.


However, what he has done in that time is build a world-class stadium and training facilities. This in my opinion was the reason for not winning a trophy under Pochettino’s tenure as if we had spent that money on more recruitment we would have 100% won some silverware I believe. 


But Daniel Levy was looking at it long-term. He knew that by building our beloved stadium we would, in the long run, create a self-sustaining revenue model that would help us massively when abiding by FFP rules and wow, did he know what he was doing.


You can see many teams at the moment struggling massively with the FFP regulations and trying to balance their books such as Newcastle, Chelsea, Man United and even Arsenal to an extent. Yet we are acting the most in the transfer market.


Two players are already through the door with the possibility for more incomings before the summer.


We always knew the first few years of the stadium would be difficult due to the debt we were still in from actually building it and the need to allow it to generate enough revenue, however now we are starting to see the benefits.


We are the most active club in the transfer market in the league and are doing it all within FFP guidelines. Whilst people may also not like his methods in the transfer market they sure do work and he manages to get some very shrewd business over the line.


Haggling over the minor details becomes frustrating for us fans and I get it but he knows how to get the best deal out of any situation and the money he saves ends up being crucial in the

long run. 


He has backed Ange since he came; the total transfer fee is around £240m over the summer and January so far. This includes the likes of big deals for James Maddison, Micky van de Ven, Brennan Johnson and also the loan deals that became permanent such as Pedro Porro and Dejan Kulusevski.


That is some real investment and he evidently sees something in Ange to be able to back him like that. The Australian has got every target he has wanted and it is amazing to see.


Not only this but we are starting to see him finally let go of deadwood players who are in big wages such as Eric Dier and Hugo Lloris. This is great to see and is showing we are moving in the right direction. 


Recently we have become the 8th richest club in the world after overtaking Chelsea and generating £550m last year in revenue. This further emphasises the direction we are going in and this is only the beginning.


With the stadium, the manager and the players we have at the club we are becoming a more and more attractive club. This is demonstrated as there have recently been rumours about Jordan sponsoring a London club currently sponsored by Nike. Whilst it could be Chelsea how good would it be to see Son walking out in a Spurs Jordan kit. If that deal happens then take my money! 


When you see the way that other owners are with their clubs like Chelsea and Man United it does make me feel grateful that we have someone as smart as Daniel Levy operating above us.


He has certainly made some errors in the past but nobody can deny he has been a brilliant businessman lately, he has got a lot right and I think he deserves credit for that. Keep this coming and we will all be calling him the second coming of Jesus Christ! 


Things are starting to look positive again on the pitch with players returning from injuries and our form picking up again and it’s great to see the positives off the pitch as well. The future looks bright and what a time to be a Spurs fan!

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